A monthly content engine for Thai Chili built around cinematic food video, halal-conscious storytelling, and consistent posting across Instagram, TikTok, and Facebook.
Scroll, or print this page for a full leave-behind.
Right now, almost every dinner choice in town starts the same way: a thumb scrolling Instagram or TikTok. People do not search Google for "Thai food near me." They watch a 12-second food video and tap directions.
of diners under 35 use Instagram or TikTok to pick a restaurant before they ever read a Google review.
of Gen Z say a single TikTok video is enough to drive them to try a new restaurant that week.
The food is already great. The kitchen is already running. The only thing missing is the camera that turns a Tuesday lunch rush into next week's reservations.
Halal Thai is a search people are already making. Without a feed, you do not appear in "halal Clovis," "halal Fresno," or the Reels carousel that sits above Google Maps.
Office managers, mosque event leads, and party planners scroll Instagram for catering proof. No feed, no shortlist, no quote request.
Stories are how regulars stay regulars. A daily lunch story keeps Thai Chili in front of the same 800 customers every single day, for free.
One extra group of four per night, five nights a week, is roughly $22,000 a year in new dining revenue.
That number assumes a $22 per-head ticket and only one new table per night. Catering and party-tray inquiries are not even counted. The math on social pays for itself before the second month closes.
Two on-site shoot days per month. Steam off the wok. Lime hitting the pad thai. The kind of clip that stops a thumb. No stock, no AI plates pretending to be your food.
Captions and stories that sound like Thai Chili, not a marketing agency. Halal-positive language up front. Family-friendly. Warm. Specific to Clovis.
Shoots happen between 2 and 4pm so service is never interrupted. We bring our own gear, our own lights, and we leave the prep line cleaner than we found it.
Cinematic depth of field, golden window light, hands in frame, steam moving. Every clip is graded to feel like a Tuesday evening at Thai Chili, not a stock food blog.
Three per week, vertical, hook-first, 13 to 25 seconds. Same edit cross-posted to Reels, TikTok, and Shorts.
Two per week across IG and FB. Multi-image carousels and food photography. Menu spotlights, behind-the-line, customer moments.
Five days a week. Lunch specials, soup of the day, sticky-rice drops. Keeps the regulars coming back.
Two half-days per month at 75 Bullard. Banks 30 to 40 clips so the feed is never empty.
Every post written, tagged, and scheduled. You approve the month in one 15-minute review.
We answer questions, reservations, hours, and catering inquiries within the same day. Anything escalated comes to you.
A 531-template viral hook library and weekly trend pull, mapped to halal Thai food specifically.
All three are month-to-month with a 30-day notice. No long contracts. Cancel anytime once the month is wrapped.
For a kitchen that already shoots its own content and just needs it polished, posted, and on a schedule.
A real on-camera presence. We come in once a month, shoot, then keep the feed alive between visits.
Hands-off. We run the feed, the camera, and the inbox. You run the kitchen.
All packages include content delivery to a shared Google Drive folder so Thai Chili keeps every clip and photo, forever.
We reply to every Google review (positive and otherwise) within 48 hours, in your voice.
Setup, creative, and ongoing optimization for Instagram & Facebook ads. Ad spend billed separately, direct to Meta.
Branded PDF: reach, follower growth, top posts, story views, what to double down on next month.
English plus a second language (Thai or Hmong) on every post, to widen catering reach across the Central Valley.
A two-week push aimed at office catering and private events. Custom landing page, paid promotion, lead capture form. One-time engagement.
Rift Media is a small content studio based in the Central Valley. We shoot, edit, and run social for local businesses that need to be on a feed but do not have time to be on one. Right now we are the team behind the daily feed at 786 Auto Sales, plus a growing list of independent restaurants, builders, and shops.
What that means for Thai Chili: you are not the experiment. You are getting the same camera, edit, and posting playbook that already runs for paying clients on a monthly retainer.
30-minute call. Voice, dishes to highlight, halal callouts, busy vs slow nights, catering goals. Account access set up.
New IG and TikTok business profiles created in your name. Bio, link tree, cover, location pin, halal tag in the about line.
2 to 4pm at 75 Bullard. Hero dishes, prep line, hands-in-frame moments, story stills. We leave with 20+ banked clips.
First reel, first carousel post, first story sequence go live. From here, the feed runs five days a week, every week.
Second shoot, banked into the next 4 weeks. Themes shift to whatever is winning so far on the feed.
15-minute review: what worked, what to repeat, what to retire. Month two calendar locked.
Mild, Spicy, or Thai Chili. Plus any add-ons you want from page six.
Plain English, month-to-month, 30-day cancel. First invoice sent on signature.
Camera at 75 Bullard within a week. First posts live by day 10.